We like our fragrances SLOW at Alchemy / Synthetic Free Perfume
On a daily basis our sense of smell is assaulted. In many ways we have been trained away from the appreciation of the subtler nuances of natural fragrance in favor of the fakey man-made options.
There is a movement afoot to reintroduce people to the world of natural fragrance with perfumes created only with natural elements (like flowers and roasted sea shells). Related to the craft cocktail and foodie movements, niche perfumery reintroduces classic methods paired with modern technology.
This feels revolutionary given the attachment to cheap and quick when it comes to clothes, food and homegoods. But for those of us who appreciate SLOW and quality over consumption - botanical fragrances aren't a stretch.
Plus, when your cosmetics and fragrances are free of synthetics and hormone modulators found in commercial products, it's healthier for you and for the environment.
And a quick note on the nasty stuff found in commercial fragrances.
Here's a quick read from Mind Body Green on the NEW wave in fragrances.
monique herzig, alchemist, aesthetician